How does SEO Work?
After a user has typed a question on Google or any other search engine, the search engine will use crawlers to go out and gather all the information they can find regarding the user’s keywords. The crawlers then bring back zeros and one’s that the search engine will use to build an index. The index then goes through an algorithm that matches all the information to the user’s query. The search engine will then display the pages that contain the user’s keywords
SEO is important as search engines use certain measures to determine which website to bring on the first page when a user does a quick search online. A highly ranking website will appear on the first or at most second page of a search engine.
Benefits to business
With the advanced technology, it is crucial for a business to ensure that its website is made available and accessible to the thousands of users online. Having a website nowadays will not be just enough. Ensuring that the website is visible by search engines is one of the most important aspects of SEO. Below are the main reasons SEO is important for the success of your business
- Increased visibility- Search Engine Optimization involves using keywords, link building, increased site speed etc that all go to increase a website’s visibility on search engines. The higher the visibility, the more people will find the site on search engines and access your products or services.
- Increase Brand awareness- Dublin SEO provided by us helps improve a website’s visibility and search-ability online. Your brand will be visible to more people through search engine as more people are able to access your site.
- Stay ahead of competition- When your site is more visible, easily accessible, mobile friendly more users will find it online and stick around to find out about your business. A highly ranking website can help you stay ahead of competition, as more people will click on your site as opposed to your competitors.
- Increased Return on Business- Search Engine Optimization is considered a cheap and effective method to advertise a business. Comparing to TV, radio and other traditional methods, SEO will have a higher ROI as your website is visible to thousands of users online
- Global market- The main reason a business will need a website is to market its product or services to an international audience. However, imagine the number of websites available online, each trying to outdo the other to win customers. Search Engine Optimization helps set a website apart from the many sites to market a business to a global market.
Night Raven SEO in Dublin can help set your business apart. If done properly, you can market your products to thousands of targeted customers online, generate more sales and make you brand visible to the people who matter most.
We are a digital marketing powerhouse based in Blackrock, Dublin and we specialize in SEO. Though we focus on Search Engine Optimization we also offer a complete internet marketing service to our clients. This includes Facebook advertising, Amazon consulting, Pay per Click, social media management and business consulting service.
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